There will always be a need for in-house staff members, but as the years go by and technology improves at an accelerated rate, many facets of content marketing are being shifted to freelancers. It can almost be termed as a paradigm shift – how humans went from being cooped up in their cubicle for 8 to 10 hours each hour to how they could achieve just as much efficiency being an independent service from home. From social media duties to blog posts, it will be interesting to see just how many freelancers will alter the industry.

In the United States alone, freelancing has gone up by 8% in the past 4 years and according to statistics, over half the workforce is going to be either freelancers or independent consultants by 2027 (Forbes).

These changes will drastically impact every industry: manufacturing, retail, blue-collar industries, white-collar industries, and a whole group of creative professional industries. Freelancing is here to stay, and that’s actually a good thing.

Content marketing is important in helping brands gain exposure – top quality work is needed more than ever. Companies across the globe are deciding to team up with freelancers in order to decrease costs, improve efficiency, and have work done around the clock. And as the numbers show how freelancers are visibly everywhere right now, it’s crucial to evaluate the current and future state of freelancing and the content world.

Here’s why freelancers are the future of the content industry, and we should rejoice for it:

1) There’s More Money to be Made in Freelancing than Ever Before

Companies are hiring more freelancers than ever before in an effort to keep their overhead low by decreasing their full-time headcount, ultimately reducing their healthcare and benefit costs. Fewer full-time workers mean companies are free to contract their workforce as required. Given all the positive incentives, corporations are leaning towards hiring temporary workers who will accomplish just as much as dedicated employees but at a reduced price. It’s highly unlikely that there will ever be a dearth of work in this industry, which means it’s much easier to make a living by freelancing your career.

2) Freelancers are Better Equipped to Adjust with Marketplace Changes

New innovations, new trends in business, new industries, new skill sets are ever present factors in the industry. To survive, freelancers make it a point to stay up-to-date on what’s hot in the marketplace. Full-time employees might not feel the urge to keep themselves updated as they get a bit too complacent. Freelancers are well aware that they have to be on their toes at all times.

3) Artificial Intelligence and Freelance Work

Artificial Intelligence has definitely been a major factor in creative professions in specific fields. Freelancers can already see the power AI has in the workforce. For instance, Canva, Envato templates, RelayThat, Adobe Spark, and Haiku Deck are plug-and-play applications, similar to WYSIWYG Website templates but a graphic design edition, and they are increasingly affecting how people perceive professional designers and the design industry.

Reid Hoffman, the founder of LinkedIn also says that according to him, freelancers are better prepared to tackle the future threats on AI than full-time employees. Freelancers are constantly in direct contact with their clients. Their form of work is P-to-P, as in people-to-people relationships. They communicate directly with people and build skill sets and a knowledge base that are rooted in human relationships. AI can’t threaten this kind of work.

4) Freelancing Spreads Your Risk

Similar to investing in index funds where you buy a wide range of companies to mitigate the risk of any company failing, freelancing spreads the risk of employment. Smart freelancers choose to work with a large range of companies, more so a diverse set of clients. Through this, the risk of getting adversely affected by a downturn in an industry is decreased.

This also promotes freelancers to diversify their skill set to keep themselves in demand at all times. They are always learning the newest systems, technologies, and processors.

5) A Freelancer Owns His/her Brand

When you freelance, you own your brand, and you are free to actively build it. Freelancing celebrates the concept of “owning themselves,” and recognize that no one can take that from them. All the work they put into their network, clients, and practice stays with them as they proceed with their career. They are making their own equity, not contributing to that of their employer. No market crash, no lay-off, no downturn, or organization breakdown can snatch them off their position. No can fire you from you.

There’s only one constant thing in the world – change, and that applies in the job market too; now more than ever. Freelancing embraces the concept of change, thus making freelancers less vulnerable to it. As a freelancer, you will be forced to organically expand your skill set and network. Freelancing is like a gateway to a platform where you can grow as much as you want professionally, and that’s what the content industry loves.


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